Empowering Cemetery and Funeral Service Suppliers

Benefit - Have the Talk of a Lifetime


Funeral and Memorial Information Council Launches Unprecedented  National Consumer Awareness Campaign

Brookfield, Wis. – The Funeral and Memorial Information Council (FAMIC) is proud to announce the launch of  Have the Talk of a LifetimeSM, a national, grassroots public awareness campaign aimed at motivating families to  have conversations about life, what matters to them and what  they value most. These discussions can help  families make important decisions about how they  wish to remember and honor the lives of their loved ones   through the most meaningful memorialization.

FAMIC, which is comprised of 10 organizations [including IMSA] representing nearly all areas of  deathcare,  developed this campaign to help remind funeral consumers that the people in their life who matter most have unique    life stories. Through meaningful memorialization – that is, taking time to reflect on the unique lives of a loved one   and remember the difference they made – funeral consumers take an important step in the journey toward healing after the death of a loved one.
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IMSA members receive FREE access to the Talk of a Lifetime National Campaign materials.  Available only to associations belonging to FAMIC, including IMSA.  Includes a FREE marketing toolkit containing VIDEO, PRINT, PHOTO AND RADIO ADS, guidebook with campaign materials.

The Talk of a Lifetime® has opened doors for group presentations every week for me. The message is so simple, but yet PROFOUND. It works and a valuable recourse for our industry.
--Dick Perl
Heart to Heart